Corporate video production can greatly benefit your business. Those who utilise videos in their marketing show a significant increase in engagement, sales and recognition. On the other hand, it’s a great alternative to traditional forms of employee training. If you’re thinking of investing in these services, here are a few options you can try.
It’s an effective tool for online marketing.
Let’s face facts: 81% use videos to market to a broader audience. Chances are if you’re not doing it, your competitors are. It’s not surprising, as it’s a very effective medium for information propagation. 78% of internet users watch clips online weekly. On a daily basis, 55% of people will watch a clip on YouTube, Facebook or any other media platform.
Putting out a clip about your product or service will work to drive in customers. 50% of people will visit a store or website after seeing a clip about their brand. To add to this, businesses that have demonstration videos are 1.81 times more likely to make a sale. If that’s not convincing enough, online shoppers have a more positive view of businesses who have informative clips available online.
There’s no denying it: using this form of media as a marketing tool is effective and efficient. It works to drive up sales. It also increases positive brand recognition. This is why most businesses integrate it as a part of their online marketing campaign. See http://alphaomegavideo.com.au/
It’s an effective training tool.
The employee onboarding process is traditionally conducted by supervisors and managers – higher-ups who know the ropes inside the business. Training manuals, demonstrations and classes are needed for more technical fields as well. This can take a lot of time and resources, which are better spent in value-added tasks.
Using videos as a training tool can effectively speed up the onboarding process. It’s a one-time investment that businesses can use repeatedly. It’s not just cost-effective – it works better, as well. People retain more information when watching videos as compared to traditional forms of learning. To add to this, you can upload it online and use it at different locations.