There was a time when people were more than happy with an item like a branded pen or a note pad. But now the target audience which your company is trying to reach out has changed. So if you are going to meet a group of executives then choose those items which they can display on their desks or articles which they will need in their working hours. Promotional products will remind them of your company.
A lot of business deals are forged in golf courses. So shift your focus there skilfully. You can gift a tee which has your company’s logo. Fellow golfers too can learn about your business venture. The art of persuasion must be very subtle.
Software companies are always adapting to changes. There are companies which deal with antivirus software. You can put the logo of your organization in gift packages and ensconce gifts which we use as safety measures in our everyday life. You can send the message that protecting your computer is as important as safeguarding your health.
The demands of the customers are always changing. People love to get products which are specially designed for them. You can always ask your company to cater to your elite customers by designing something which has their name embossed on it. Some companies choose to write the name of their clients in attractive colours. This sends the message that the organization is ready to take care of their individual expectation.
Thumb drivers and recyclable bags are the most popular products now. Environmental friendly approach is the need of the day.
The stickers can serve as an effective marketing tool. A car wrap is a good example of this.